Corporate Strategy Communication

Relationships between company and its stakeholders generate knowledge, Relational Capital and create long-term value. These are an intangible value that is not recognized in the balance sheets of companies.

Tejedo Romero, Francisca. “Corporate Strategy Communication of Socially Responsible Companies: Analysis of Relational Capital as the Basis for Business-Stakeholders Relations.” Estrategia de Comunicación Corporativa de Las Empresas Sociaimente Responsables: Análisis Del Capital Relacional Como Base de Las Relaciones Empresa-Stakeholders. 18, no. 35 (November 2013): 300–312.